Ryan Goodenough

Director, Corporate Communications at Fidelis Care


Ryan's Bio

Ryan Goodenough is the Director of Corporate Communications at Fidelis Care, the largest government programs-based health care plan in New York. He was previously the Manager of Digital Content and Social Media Strategy.

Prior to coming to Fidelis Care, Ryan served as the Assistant Executive Director for Communications at NYSARC, Inc., the nation’s largest non-profit provider of supports and services to people with intellectual and developmental disabilities. He has also worked as the Director of Communications with the Workforce Development Institute in Troy, NY and the Director of Marketing and Communications at the American Institute for Economic Research in Great Barrington, MA.

Ryan is a communications and technology executive with extensive experience in direct marketing, digital content, and online community-building. He is an advocate for implementing emerging and innovative communications technologies, particularly in the field of cloud computing. His primary work experience is in the non-profit sector, mainly in health and human services. Ryan is an award-winning videographer, graphic design leader, and writer.


Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.

2015 - Current

Director, Corporate Communications

Fidelis Care

2009 - Current


Digital and Social Media Consultant, Web Designer

2013 - 2015

Manager, Digital Content and Social Media Strategy

Fidelis Care

2012 - 2013

Assistant Executive Director for Communications


2011 - 2013

At-Large Board Member, Board of Directors

Direct Support Professional Alliance of New York State

2010 - 2012

Director of Communication


2010 - 2010

Director of Communications

Workforce Development Institute

2008 - 2010

Director of Marketing and Communications

American Institute for Economic Research

2008 - 2008

Director of Communications

American Institute for Economic Research

2007 - 2007

Marketing Assistant and Internet Project Intern

American Institute for Economic Research

Director, Corporate Communications

Fidelis Care

* Develop and oversee the ongoing execution of core digital initiatives and public relations
* Supervise and oversee the activities of a public relations manager, digital content specialist, and content manager

* Launched a digital fitness program for employees
* Oversaw and managed the company’s first mass email and text messaging campaigns


Digital and Social Media Consultant, Web Designer

* Develop online galleries and websites for local artists, non-profit organizations, and businesses * Provide digital and social media consulting for Workforce Development Institute (WDI) * Implemented search engine optimization (SEO) for Iseman, Cunningham, Riester, & Hyde, LLP * Created a website for a start- up company that developed an alternative, environmentally-sound dredging method for immediate use in the Hudson River * Provided consulting services and technical support for University at Albany Auxiliary Services

Manager, Digital Content and Social Media Strategy

Fidelis Care

* Served as a major contributor to the complete redesign of the corporate website, including rewriting all content * Launched Fidelis Care's social media accounts, reaching over 40,000 likes on Facebook and 7,000 followers on Twitter * Worked with Marketing leadership and vendors to develop an innovative self-serve digital kiosk program, allowing people to get health insurance quotes while shopping at malls * Developed an incentive-based fitness program for the plan's members * Collaborated with partners in IT and Provider Relations to develop an enhanced provider directory tool

Assistant Executive Director for Communications


* Maintained all communications and marketing outlets, including social media (Facebook, Twitter, etc.), website, press releases, e-newsletters, public relations, and a blog * Provided support and assistance to marketing, communications, technology, development, and public relations professionals around New York State, located in 55 county-based offices * Developed and implemented an innovative communications technology strategy for the state office * Redesigned a corporate sponsorship program to benefit the organization and help cover the costs of annual events, resulting in a 500% increase in sponsor contributions in the first year

At-Large Board Member, Board of Directors

Direct Support Professional Alliance of New York State

Provide communications and marketing support and advice to DSPANYS, a non-profit organization representing direct support professionals (DSPs) in New York State. * Designed a new DSPANYS website, www.dspanys.org, featuring a blog and social media integration

Director of Communication


* Oversaw the implementation of a new website, resulting in a 75% increase in daily visits * Shifted existing newsletters to an electronic format through Constant Contact * Converted multiple databases into a single constituent relationship management (CRM) system * Directed the activities of the organization’s first development/fundraising consultant

Director of Communications

Workforce Development Institute

* Provided communications services for eight regional offices, including speech writing, social media strategy, and graphic design * Created and maintain relationships with union leaders, members of the press, and politicians * Implemented a new SiteFinity-powered website for the organization, www.wdiny.org, featuring social networking integration, dynamic news updates, and a blog * Set up and transitioned the organization and its eight regional offices from a basic file server and POP email access to a new internal communications system powered by Google Apps

Director of Marketing and Communications

American Institute for Economic Research

* Designed and carried out an annual multi-million dollar marketing plan, including direct mail, search engine, and email campaigns * Maintained high response rates while increasing revenue per product by 28 percent and selling the most books in 15 years * Created new products for the organization, including editing, designing, and/or producing many of the organization’s new books and developing new electronic subscriptions *Raised membership to its highest total in 75 years through an ambitious marketing plan including 6 million pieces of direct mail and an aggressive search engine marketing campaign * Installed and managed the transition to a customer relationship management database, increasing order processing efficiency by almost 30 percent while capturing more information * Supervised the director of information technology, production designer, customer service department, and communications assistant, setting goals that aligned with the strategic plan

Director of Communications

American Institute for Economic Research

* Wrote and designed direct mail letters and increased the response rate to a four million-piece campaign by twenty percent * Increased website traffic by 300 percent and online sales by 400 percent over the previous year through online-only sales, regularly updated content, and new worksheets and tools * Directed the activities of public relations advisors, printers, and a name list vendor * Designed reader satisfaction and former member surveys and helped guide focus groups

Marketing Assistant and Internet Project Intern

American Institute for Economic Research

* Created a new website for AIER featuring an online bookstore, searchable archive, RSS feeds, special sales, member login system, and social networking integration * Increased website revenue in 2007 by more than 100 percent above 2006 * Filmed AIER’s 2007 Global Climate Change Conference, created five YouTube videos based on presentations, and produced a conference DVD available for purchase * Tracked responses and performed statistical analysis on results from direct mail campaigns


See where I spent time studying and gained early knowledge to prepare for my professional life.

State University of New York at Albany

Master of Arts | Public Policy

2006 - 2008

Syracuse University

Bachelor of Arts | Television, Radio, and Film; Psychology, and Political Science

2002 - 2006


A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.

Web Development

Direct Mail


Social Media

Public Relations

Direct Marketing

Database Marketing

Video Production



Community Development

Digital Media


Internal Communications

Strategic Planning



Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career.

Stephen Traver

COO at NYSARC Inc., Warren, Washington and Albany Counties Chapter

Ryan was tasked with rehabilitating an old and outdated website and bring to the agency a modern and effective means of outreach and information to a state wide constituency. This he did very effectively, completely redesigning the web page and developing an email newsletter from scratch which drew wide appreciation and was very effective. Ryan is very personable and professional in his job, and has been instrumental in assisting staff to increase their knowledge of modern and innovative communications tools.

Nancy Storey

Leader and Certified Personal Coach at Weight Watchers

I had the pleasure of working with Ryan when he was the Director of Communications at NYSARC. The implementation of NYSARC's new website strongly encouraged the NYSARC chapters to do the same. He is personable, has great communication skills demonstrated through his enthusiasm, creativity, and good sense of humor. He provides support and is always available to listen, give constructive feedback and assist in whatever way he can to assist others. I highly recommend Ryan.

J. Eric Smith

Executive Director at Salisbury House Foundation

I have known and worked closely with Ryan in a variety of professional and academic capacities for over four years. He is an exceptionally talented communications and marketing professional, with a strong work ethic, and an ability to manage extremely complex issues through to their completion. He is self-motivated, putting in the time, thought, and effort to make every project he touches more successful than it would have been without him. He played a central role in a radical transformation of business models at AIER, leaving it better positioned for the future. He is a strong writer and designer, with both detailed, hands-on skills and the strategic, visionary ability to craft and market brands and open new lines of business. I would eagerly work with him again should the opportunity present itself.

Ric Swierat

Executive Director at Westchester Arc

Ryan Goodenough is a strong communications professional who understands the importance of clear and impactful frames to broadcast messages. His knowledge of social media, brand marketing and methods of reaching mutliple users has made our work at the Arc of Westchester better and highly recognizable. The NYSARC brand has higher visibility than it was two years ago.

Campbell Bridges

IT Manager and Generalist

Ryan is a brilliant, passionate and dynamic leader.

He quickly grasps new concepts, tirelessly researches new approaches, coolly evaluates their merits and weaknesses and quickly arrives at a plan for implementing them.

At the same time, he will get the most he can out of the tools that he has. Maximizing the direct marketing tools he was given, Ryan still managed to break all previous membership records at our organization.

Ryan also excels at getting the most out of those who work with him, leading through encouragement and example, building bridges and strengthening lines of communication. He is a tremendous asset and I would happily work with him again.

Marcia Smith

Health Care Lawyer

Ryan developed an SEO plan for our firm website. He is extremely knowledgeable on this topic and took the time to translate what he knows to our situation. He also understands the importance of meeting deadlines and staying on budget.

Laura E. Hahn

Director of Marketing and Consumer Engagement at Guardian Life

As my marketing assistant, Ryan performed numerous tasks and worked on several major projects that helped the organization make a giant leap forward. He performed statistical analysis on our direct mail campaigns in order to properly evaluate their performance, allowing us to make more informed decisions. He over-hauled the website, creating a better customer experience. And he re-wrote and designed many of our consumer letters and marketing materials, balancing a more modern design and one that would still satisfy our core customers. Ryan always goes the extra mile and is constantly trying to think of ways to do thing better. If presented with any new challenge, you can be sure that he will figure out how to accomplish the task and do it well.

Chris Quereau

CEO & Creative Director, Vibrant Creative

We have worked with Ryan for several years on a wide variety of projects and have always been impressed at his ability to keep things moving. Ryan is someone who listens, can understand a problem and find solutions. I would be glad to have Ryan on our team for anything that requires leadership, strategy and follow through.

Kathryn Jerian

General Counsel at NYSARC, Inc

Ryan is a very bright, motivated individual who brings innovative concepts and solutions to his work on a daily basis.

Tom Kryzak

Owner, Environmental Lunch Box Technology LLC

Ryan's detailed knowledge in web designing moved our project forward in a process that resulted in excellent results in a controlled time frame.

Jessica Shiner

Designer at Gravitate

Ryan is one of the most ambitious people I have ever worked with. He is never afraid to dive into any project headfirst, throw everything on the table, entertain all participants’ ideas, and ask the big questions. His pragmatic outlook and enthusiasm make him a natural team leader. Ryan's technical prowess is a powerful asset that will help any company stay up-to-date on the lasted technologies. Not only is he hardworking and highly intelligent, he is a pleasure to work with.

Scott Cooper, CISSP

Information Assurance at GSA

Ryan has an impeccable work ethic and uncommon appreciation for creative talent. His direct support of our organizations technology and marketing initiatives, led to the successful achievement of a number or corporate milestones.

Penny Hill

Associate Dean at Hudson Valley Community College TEC SMART

Ryan worked as Director of Communications at WDI - he really took the organization to the next level with the website, social networking and helping to develop the organization's message. Ryan will be an asset where ever he works; he is dedicated, talented, smart and has a sense of humor. We wish Ryan all the best in his new position and miss him at WDI already.

Todd McAdam

Expert communications professional

Ryan demonstrated an excellent ability to shepherd a complex communications project from start to finish, allowing each member of both the creative and management teams full input, while keeping the result focused and consistent with the organizational goals.

His guidance and leadership led to the best possible outcome. And it was fun; I'd love to do it again.

David Michaels

Board Member at Mechanical Technology, Incorporated

It was a great privilege to work with Ryan at the American Institute for Economic Research where he was a valued member of our executive management team. He is a man of high integrity and intelligence who works with passion and enthusiasm. I had the pleasure of working with Ryan on a variety of projects ranging from high level strategic planning and implementation to basic production and fulfillment. Ryan excelled at all levels and at every project assigned to him. Ryan possesses a rare combination of superior personal, communication, and technical skills. I hope to have an opportunity to work with Ryan again.

Travis Proulx

Director of Communications at Environmental Advocates of New York

The developmental disabilities field in New York is vast, and it requires a very talented person to communicate to different stakeholders effectively, and anticipate future needs. Ryan takes a very thoughtful approach to communications, and always impressed me with his desire to expand the ways in which were sharing information with - and responding to the concerns of, individuals - families and employees we served. Ryan has a knack for building relationships and partnerships that help achieve his goals. It was always a pleasure to work with Ryan because, in addition to thinking creatively, I knew that with his guidance and involvement, we would come out in the end with a product we were proud to share.

Alma Rodriguez

Social Entreprenuer

Ryan is a wonderful asset to WDI. Since he started here, he instituted many welcomed communications tools which greatly enhanced my ability to introduce WDI to a wider audience. His knowledge base is vast, yet he is able to listen, evaluate and balance a truckload of information, and come up with solutions that work for greater good of our agency. I'm appreciative that he is an integral part of the leadership team meetings as a youthful yet rock solid resource.

R. Alan Shibley

VP, Communications at cerebral palsy associations of new york state

Ryan is a dedicated professional who gets things done. He works well independently and as part of a group.
I have worked with him in his role as the leader of a statewide group of professional staff from several organizations and the results have been remarkable.

Mary Beth Irish

Assistant to the President at Visiting Nurse Service of Rochester

I have worked with Ryan in my role as a member of the Board of Governors of NYSARC on a number of different areas including membership, scholarships & awards, public information, and strategic planning. Ryan is insightful, open-minded, proactive and enthusiastic in everything he does. He would be an asset anywhere his career takes him!


A good website should be easy to update, inexpensive to host, and visually appealing. That’s why I work with platforms like WordPress and Carbonmade to keep the mechanics simple and deliver a high payoff, while taking advantage of the latest in web technology.

I also offer consulting for web design, social media management, and/or search engine optimization (SEO).


Get in touch with me if you would like to do business together, share an idea, or just say "hello."

Albany, New York Area

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